Giving Thanks
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As we approach Thanksgiving, I’ve been reflecting on what truly fuels meaningful work — and it always comes back to people.
This year offered a powerful reminder that …
Selling Your Home in the Winter
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Selling your home in the winter months in Rochester, NY may not seem like the traditional route, but for many sellers, it can be a savvy and strategic move. While spring and summer bring higher listing volume, the colder season brings something just …
Read MoreUpgrades Matter, But Location Remains the #1 Factor in Home Value
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When it comes to selling a home, many sellers focus on the visible improvements—granite countertops, a new roof, or that freshly renovated bathroom. While these upgrades can certainly help your home stand out, the truth is …
Read MoreWhen Should You Start Looking for a Home When You're Renting?
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When your lease is coming to an end, it might seem like waiting until the last few weeks to start house hunting is the most logical step. But in reality, that approach can
Read MoreHow Far In Advance Should You Contact Your Agent When Selling Your Home?
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The best time to reach out to a real estate agent is as soon as the idea of selling your home first crosses your mind. An agent’s guidance early in the process can be…
Read MoreThe Perks of New Construction - and Why It Might Be the Right Move For You
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As a real estate agent, I’ve worked with all types of buyers—some looking for charm and character in older homes, and others who are drawn to the fresh start that only a brand-new build can offer. If you're in the market for a new home …
Read MoreStaging Your Living Room to Sell: First Impressions Start Here
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As a real estate agent, I can’t stress this enough: the living room is one of the most important spaces to stage when preparing your home for sale. It’s where buyers envision themselves relaxing, entertaining, and spending time with family—and it’s often …
Read MoreHome Upgrades That Add the Most Value
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If you're thinking about selling your home—or just want to boost its value in the long run—choosing the right upgrades is key. In a market like Rochester, where homebuyers appreciate a mix of charm and functionality, certain improvements offer …
Read MoreBuilding Wealth Through Real Estate: Why It’s Still One of the Smartest Moves You Can Make
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When it comes to building long-term wealth, few strategies are as time-tested—and as accessible—as investing in real estate. Whether you're purchasing your first home, buying a rental property, or exploring house hacking or short-term rentals, real estate offers …
Read MoreSummer Buyer Strategies: How to Win in a Competitive Market
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As the temperatures rise, so does the competition in the real estate market. Summer is traditionally one of the busiest seasons for home buying, with families aiming to move before a new school year, and sellers eager to close before fall. But with high demand often comes…
Read MoreHow to Avoid Common Pitfalls When Selling Your Home in Summer
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Selling a home in the summer might seem like a dream—longer days, better weather, and plenty of buyers on the move. But with the increased activity also comes a unique set of challenges. If you’re not careful, these pitfalls can…
Read MoreBuyer Love Letters
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Selling a home can be an emotional experience. As the seller, you want to make sure that the buyer loves the home as much as you do and will take care of it. In other words, you’re looking for the perfect buyer with the perfect offer. Home buyers understand this, and in the recent seller’s market, some buyers…
Read MoreWhy Professional Photography Is a Must Have
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When it comes to selling your home, first impressions are everything. In today’s digital age, the majority of home buyers start their search online — and what they see first can determine whether they schedule a showing or keep scrolling. That’s why professional photography is no longer…
Read MoreHow to Make a WInning Offer in a Competitive Market
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In today's competitive real estate market, making a winning offer requires more than just bidding the highest amount. With limited inventory and increasing demand, buyers must employ
strategic tactics to stand out from the competition. Whether you’re a first-time homebuyer or an experienced investor, knowing how to…
How to Scare Buyers Running Away
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Even though we’re in a robust Seller’s Market, it’s still very possible to scare buyers away from your house, so, don’t do these things that decrease your buyer pool:
1. Overpricing: A too-high listing price is one of the…
Spring Into Action: Prep Your Home Now for a Standout Listing!
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Spring is one of the hottest times to sell a home, but the most successful sellers don’t wait until the flowers bloom—they start preparing early! If you want to …
Read MoreWhy You Should Consider Selling Your Starter Home
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Moving up from your first home is a big step, but with strong equity gains, high demand, and stabilizing interest rates, this …
Read MoreWhy The Highest Offer Is Not Always The Best Offer
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When selling your home, it’s natural to gravitate toward the highest offer, but that doesn’t always mean it’s the best choice. A high offer with multiple contingencies—such as financing, inspections, or appraisal conditions—can introduce …
Read MoreWhy Real Estate is a Good Investment
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Investing in real estate is a smart way to build long-term wealth and financial security. Unlike stocks or other investments that can be highly volatile, real estate tends to appreciate over time, providing a stable and tangible asset. Whether you’re purchasing a rental property, a vacation home, or your primary residence, real estate…
Read MoreQuestions Before the Sale
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Thinking of selling your home? You're not alone in wondering about the best strategies and timing! As your local Realtor, I'm here to guide you through the most common questions sellers have today…
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